Mitsubishi Motors Malaysia (MMM) has announced that it sold a record 1,521 units of the Triton in September. That figure corresponds to 34% of the pick-up market share, the highest in its class.
Sales for the Triton in the first half of MMM’s financial year (April to September 2021) rose by 5.1% compared to the same period last year. The company also sold a total of 6,907 vehicles, increasing its market share to 3.9% (up from 1.7% during the same period last year). Mitsubishi remains as the top three non-national auto brands in Malaysia.
Meanwhile, the Xpander is the best-selling non-national MPV, with close to 13,000 bookings made since its launch in November 2020. So far, 5,756 units have been delivered.
Company CEO Tomoyuki Shinnishi said: “After a few months of challenging market situation due to the Covid-19 pandemic and lockdowns, the team at Mitsubishi Motors is working with our best efforts to improve production, delivery timing, and to recover from backlog orders fulfilment for the Xpander and Triton.”
“We would also like to thank our customers who have shown us support and have been patient with us. As the nation moves towards the endemic era and with the resumption of the automotive supply chain and showrooms opening, we are confident for optimistic sales numbers over the second half of our financial year,” he added.
“In addition, we are continuously looking to improve and introduce new digital services. Soon we will be announcing a Home Delivery Service for customers who have purchased a Mitsubishi to have their brand new car delivered to their doorstep. This is to ease customer’s convenience in shopping online. We are also working very closely with our dealerships to ensure full SOPs are in compliance and only fully vaccinated staff are allowed to be on duty and serve customers.”
The post Mitsubishi Triton sales reach historic high in Malaysia – 1,521 units sold in September, 34% market share appeared first on Paul Tan’s Automotive News.
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